ZOE raises over £7M in biggest ever Crowdfund in EU
A record-breaking success, reflecting the massive demand for science-backed personalised health solutions. As the UK’s largest-ever healthtech crowdfund, raising millions in just minutes, with thousands of investors eager to support ZOE’s mission. The overwhelming response highlighted ZOE’s strong brand loyalty, consumer trust, and the growing appetite for cutting-edge nutrition and gut health research. This campaign not only provided funding for future innovation but also turned ZOE’s passionate community into stakeholders, reinforcing its position as a leader in the wellness revolution.
Through in-depth research and direct conversations with customers, I gained valuable insights into what customers wanted from a community-driven investment opportunity, ensuring the messaging resonated and the campaign met their expectations.
Research & Consumer Insight
Working with founders to craft powerful storytelling and produce engaging videos, inspiring comms and promise to deliver on.
Storytelling & Content Creation
A strategic build-up of anticipation through exclusive teaser comms, influencer engagement, and timed announcements ensured maximum buzz, leading to an explosive crowdfunding launch.
