Treatwell & Public Health England launch “The Life Saving Wax”

The campaign was a groundbreaking initiative using beauty treatments as a moment for health intervention. Recognizing that beauty salons are trusted spaces for personal care, the campaign trained beauty professionals to encourage life-saving conversations about cervical screenings during waxing appointments. By normalizing the topic in an everyday setting, Treatwell helped break down taboos, increase awareness, and drive more women to book their screenings. This innovative approach showcased the power of unexpected partnerships in public health, turning routine beauty treatments into opportunities for early detection and prevention.