I’ve always loved the art of strategy—turning complexity into clarity and crafting bold ideas that fuel real growth. Whether working with global brands, fast-growing scale-ups, or founder-led businesses, I thrive on striking the perfect balance between innovation and simplicity.

With over 12 years of experience, I’ve helped brands scale through strategic partnerships, cultural activations, and growth-first campaigns. My network spans businesses, creatives, celebrities, and influencers, allowing me to unlock collaborations that build credibility and drive real impact.

I’m all about my 2Cs (not my 2cents, though I do love giving that too) but rather Connection and Culture. We’re not just here to market products or create brands that look good—we’re here to build brands that truly connect. It’s about aligning with real culture, understanding what your audience craves, and creating with purpose.

When a founder reconnects with their vision, the ripple effect is huge—reshaping the brand’s trajectory, amplifying its market impact, and often transforming their own journey in the process. That’s why I do what I do.