ZOE x Steven Bartlett’s DOAC partnership

A strategic move that tapped into the booming demand for personalised health and wellness. By joining forces with Bartlett—one of the UK’s most influential entrepreneurs, fastest growing podcasters and a champion of science-backed health solutions—ZOE gained a powerful platform to amplify its mission.

Through high-profile storytelling, social media influence, and sharp business acumen, the partnership drove mass awareness, credibility, and a surge in demand (sales+revenue) for ZOE’s personalised nutrition program. This collaboration was a masterclass in spotting trends, riding the wave of consumer interest, and accelerating growth in the rapidly expanding wellness space.